Export social media urls (Facebook, Instagram ..) from pages. >> Unlimited access to all products with one single licensecheck our pricing. Of course, it won’t hurt if you write to them displaying: that you meticulously researched their products and vision. 2. If you want to go a step further, a great way to reach every single person of importance in your sector is to use an email finder. This entails noting down who you contacted and at what time. ‘But how should I reach out to brands? If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. Ping in real time our API or plug it in your system. This subject line example isn’t from a typical sales pitch email, but Sumo is still looking for their audience to do something: Enter a contest. is key in your subject line for a pitch email. attracts attention, as it gives media outlets or journalists something specific That’s the golden rule. Learn how your comment data is processed. specific story of a person doing good. What should I write?’—you ask. 5. I cannot overstate this. However, it is advisable not to go overboard with images and other media as they may be overwhelming and off-putting for the recipient, and may even trigger spam protection. This has other ramifications as well, as mentioning their specific achievements will be a clear indicator that your brand pitch is custom-made and not just another copy/paste job. If you have been in the influencer marketing business for some time, you have probably already been approached by different brands with various offers. An appropriate call to action is crucial. If you have statistics or raw data, go ahead and include that in The content of your first email is what matters as well. Error! No one likes to be tricked into opening email (or snail mail) that looks like one thing and turns out to be another. For a week or two (depending on your emailing frequency), see which subject line … Extact local businesses from Google Maps. Notice how there is no mention of the media kit here. Writing an outstanding subject line is, in fact, paramount. of leading the pitch with what is great about an organisation, focus on a Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). Send directly the leads captured to your CRM or any software. approved. Thousands of new leads uploaded each day. Takeaway: Use your prospects name or company in the subject line if it makes sense. Once you have devised your perfect brand pitch email by including all relevant information, you are ready to make your move and contact potential business partners. cut off on any device. Generate more sales meeting with automatic follow ups. Customize the color, position and the widget. Prospect new businesses registered on Internet. As such, words for the sake of specificity will be worth it, as long as you still keep To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. your chances of your pitch email being a success, here are some useful tips. On the other hand, this presupposes that all headhunters and PR managers carefully dissect every single email that shows up in their inbox. Warm up feature to increase your deliverability. Each time someone registers to your service, ping this API to verify if the email is correct. 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Send newsletter or sales emails with automatic follow ups. Of course, there are a few factors that will influence your success, some of which are not entirely under your control. Previous. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. Professionalism As with anything you send in a professional environment, be sure to proofread your email subject line (and your full email) before you send it. Use your subject line to tell them that your pitch saves their time while communicating your pitch in an engaging, informative way. Cold Email Subject Line Tip #4: Keep It Relevant. Sending automated emails has become common practice in the world of cold email campaigns, as they allow you to quickly and easily reach as many contacts as you wish. All involved should benefit from it. That is why reaching out to brands yourself is advantageous. The simple truth is that nobody likes to be tricked and manipulated into purchasing a product, let alone a useless product, fake content, or service specifically devised to rob you of your money. Things To Include In Your Pitch. This is why you need to spend time crafting the perfect subject line. Send leads to your CRM or other software. Include the most relevant data from your media kit in the body of your email. It can cause a someone to form an instant opinion about you and your message before even clicking “open,” and can even prove the deciding factor in whether they’ll read the e-mail at all. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is opened. journalist have no idea what to expect, reducing their chances of opening the Be useful to the brand—This advice is a natural continuation of that above. 4. “Lucky you.” Similar to the headline above, this subject line relies on the power word “you” which makes the reader feel like they’re receiving special attention. Advertise on Their Website Sponsored valuable SEO content on (website) Ideally, you should be the one who will define the following guided by the ‘three Cs’, that is, the three staples of writing a great brand pitch email: A call to action and the steps that need to be taken to bring your pitch to life. within the beat covered by that media outlet or journalist. However, the process of the collaboration is a challenging part. So, good luck! The Internet, the great equalizer, provides us with an array of opportunities and platforms to abandon any ‘backward’ ways of thinking and living and to reach out to brands and score lucrative deals. this is a follow-up is a perfect way to show that relevance. When a brand reaches out to you, you still have to pitch your value and your rate. 7 things every brand pitch should include 1. When it comes to pricing, it is up to you to decide whether you want to put a figure on your services at the outset or not. So what makes a good subject line? The key to sending a successful cold email isn’t necessarily writing the perfect sales pitch or sending it at just the right time (though these are important, too) – it’s convincing your prospect to open and read your message. Ultimately, there is no reason why you shouldn’t put your popularity and your skillset to good use. We will be giving you the best writing tips. Contrary to popular opinion, some industry experts suggest that contacting emails like info@abcbrand.com can, in fact, be a gateway to scoring an endorsement. Instead There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. Now that you’re familiar with the technical lingo and how your IP address and placeholders affect the deliverability of your campaigns, it’s time to start writing your email sales pitch. Putting your name in the subject line makes it super easy for the brand to search their inbox for your email. There is no perfect subject line length for all emails and brands, but based on Omnisend research, email subject lines perform best if they are 21-30 characters long. Not only will that give you an overview of how good your brand pitch is, but it will also provide you a basis to work with to devise and improve your future email outreach. With this in mind, take a look at the following advice you should take heed of before you start writing your brand pitch emails: Be honest to all stakeholders—You should strive towards building a base of business associates and followers that trust you and your judgment. 1. Examples of great email pitch subject lines. Send all the data to your CRM via Zapier. Also, if you want to attach your media kit, it may be more efficient to do so once you get a reply from the brand. You can find email marketing tools to help you with that. Of course, feel free to tweak them according to your particular professional circumstances and preferences. The program will categorize which brand representatives opened the email and which clicked on the links and thus enable you to act accordingly to speed up your online correspondence. Send the data collected to your CRM or any software. Make sure your subject line is appealing, but relevant to the content of the email. I hope that’s been helpful, and will clarify any doubt you’ve had over what to send as a subject line in an email pitch. The very first thing a journalist will see from your email is the subject line. Here’s an example. The 10 most helpful influencer collaboration email subject line templates 1. Made with in California. Find new leads in one click and create targeted lists. However, this statement is sometimes interpreted erroneously. That means avoiding using all-CAPS, Additionally, spelling or grammar mistakes will reflect poorly on you and the quality of your pitch. Unfortunately, this is hardly the case. If they do like your pitch, what are the chances they will be able All rights reserved. A great subject line is your key to success. If you want your pitch to stand out, here is the key: the subject line. We suggest you follow these steps. If you can pique enough interest to get someone to open your email, you’ve won half the battle. You could do it the old fashioned way if you’ve figured out which brands you want to target. Remember that a simple mistake like a missing comma may dramatically change the meaning of a sentence. As with any type of marketing, or other professional task for that matter, the key to success lies in skillful planning. Discover emails from a CSV from 3 columns (first name, last name, and company name). Above, we likened the relationship between you, the brand and your followers to a symbiosis. that you have amazing ideas on how to advertise their products. Discover each day thousands of new companies registered on Internet. Your review will be reviewed and added to the website soon. Data always Generate and display notifications on your website to show random messages to your visitors. This site uses Akismet to reduce spam. A great subject line is your key to success, Associate the brand’s vision with your vision, Include visuals to make up for your lack of previous partnerships. Here’s what I really love about it: Acknowledgement of the $500 reward is clearly mentioned at the beginning of the subject line, which piques interest and shows I’ll get something in return. In order to score partnerships with brands, your social media profile or blog should offer something the brand can make use of. You want your Get the subject line right. 55% told us that they prefer subject lines between six and 10 words. Create your own lead generation software. As much as such elaborate pitching schemes may be admirable in terms of their complexity and exploration of ingenious and novel influencer marketing practices, they are nevertheless bound to fail miserably in the long run. Essentially, once you show initiative, the sky is the limit, as they say. Launch Anyleads in white label with your own logo and colors. But to truly maximize the potential of your emails, you’ll need to do a little experimenting and testing with your subject lines. ), A nice design that will showcase your aesthetic or your photography skills. Include your qualitative stats. work, as your data provided a starting point. Length: 6–10 words. However, it is ultimately up to you. Copyright © 2020 by Sync Pte Ltd. All Rights Reserved. Your subject line should be something that stands out from all the other stuff that fills up people’s inboxes. Can you please spare 1 minute to review our [product/service]? As you craft © 2021 Anyleads™. Upload a list of websites to extract emails. Follow the industry best practices, and always remember to treat the journalists you email as people. For that reason, new players in the brand pitching game often strive to associate themselves with respectable brands. Harnessing the power of mobile through content marketing, Startups in Singapore killing it on Instagram. Transform your visitors into leads by capturing information from them. subject line to show this relevance, as this lets the journalists know that you Your subject line should: Be clear and concise; State the benefit to the brand; Be personalized (no copy and paste) Create a sense of urgency Now, let’s get started and learn how you can write the best email pitch for your brand. Follow over 300,000 businesses around the world using Anyleads on a daily basis. The fact that this subject line is only eight characters long means that the first sentence in your email will probably show up in the preview on most mobile apps and email clients. What media types should you target for your brand’s PR strategy? Craft the Perfect Subject Line. The following four key features can help your subject line stand out, but be sure to check out the full survey for more tips on writing a great pitch that gets noticed. Let’s face it - if there has ever been a time when everyone had equal chances to make the most out of their social media presence, it is definitely now. Well-crafted subject line. This does not mean you invariably have to have hundreds of thousands of followers to be eligible to communicate with and expect brand collaboration, as will be illustrated later on. The bottom line is to take those stats and turn them to your advantage by highlighting your best performance figures, and we mean literally highlight them. too much punctuation, or emojis. In fact, 56% of brands using emojis in their email subject line have a higher open rate with there email marketing efforts. Sending follow-up emails at regular intervals (no less than 7 days) will raise your chances of getting noticed. Notify me of follow-up comments by email. find a way to make your subject line specific and concise. Let’s move from theory to practice now and have a look at some examples of PR pitch email subject lines that work. Not the brands you are contacting. Here are some tips to creating an attention grabbing pitch subject line. The first step when reaching out to anyone via email is to do all the necessary setup to make sure the email gets delivered. Keep it short and sweet - it’s an email, not a novel Briefly list previous brand collaborations or showcase your skillset This allows them not only to profit from their marketing skills and social networking profiles but also to garner a certain air of prestige that is inseparable from having that ‘sponsored content’ label on their profiles. This may seem counter-intuitive, but in practice, it is better to go in detail once you have caught their interest. It is best to introduce your brand pitch by associating your blog or social media profile characteristics with their vision or with one of their projects, products or services. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. Subject lines are most successful when they’re eye-catching and short. Your subject line is perhaps the most important part of a sales email, as it’s the first impression you give to the recipient. “exclusive” or phrases like “just for you.”. Anyleads Inc 1500 Mission St Send events to your CRM such as opens, clicks and replies. Make it more exciting and relevant with words like When your business collaborates with another brand, it's one effective way of marketing. This means that it is not enough to write a simple brand pitch email in which your call to action boils down to ‘I think we have a lot in common and believe we should be partners. attract attention. To improve Here’s another recent publicity stunt disguised as a wedding. Extract emails, phones on the page of websites and download it to Excel or CSV. to work with. Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any good. Nifty, right? Search on LinkedIn, find out more about their professional accomplishments and experience, their previous collaborations with influencers and bloggers, the products they are developing, or projects you think you could participate in. Let’s look at a good subject line and bad subject line of a similar pitch email… Good Subject Line: A marketing opportunity for XYZ Company (that doesn’t suck) Once you have put in the time and effort to painstakingly conceptualise your pitch, you want to ensure you complement it with the right subject line. How To Plan A Photoshoot For A Magazine. However, you could spice things up by referring them to a project you were involved in, an article that paints you in a positive light, testimonials of satisfied customers or business associates, or something similar. This is why you want to write each reply to brand pitch email responses perfectly. What may be even harder to believe is the fact that you do have a lot to offer them, especially if you are a new face in town. The main idea to keep in mind is that brands and their PR teams cannot wait for you to approach them. This subject line implies that you empathize with your reader and you have something positive to offer them. So, you have checked off all of the aforementioned ingredients that make up a good brand pitch and provided your contact info. Go to each brand’s website, click on “contact” and, more often than not, you will find the email address for their PR manager, digital marketing manager, brand collaboration manager, or other relevant contact information. Yes, ladies and gentlemen, research is your key to success. This has been a contentious issue in the field for some time since some people are of the opinion that clearly stating how much something costs makes it hard to negotiate down the road. Instead of listing the brands that you worked with, you can approach this by including a visual representation of your marketing pitch, which is known in the industry as a marketing deck. Create your account and start your 7 day free trial! As a brand, you can grab eyes by cutting through this with an informal, friendly subject line like the following. In summary, you are the one who will need to think of an idea, believe in it and then sell it. Likewise, endorse products that are genuinely useful to your audience. Create unlimted lists, filter by country, industry, size and job title. The key is to do your research and create brand pitch emails that will allow you to score lucrative collaborations with the brands that you are most interested in. This lets the reader know that you have figures that can Send collected data to your CRM or other software. But just like some of the questionable pick-up lines thrown around in bars, not all subject lines are going to work. With more competition, the key to an editor’s heart is a good subject line. 3 BONUS TIPS TO IMPROVE YOUR EMAIL SUBJECT LINES. This gives your messaging in that first sentence another chance to make a first impression. As hard as it is to believe it, keep this in mind—You are making their job easier. But don't hesitate. Don’t worry, most influencers and bloggers have been equally bewildered in the beginning, as beginnings themselves are inherently daunting. By choosing which brands you want to associate your image with, you are in control of your progress. Transfer leads to campaigns to send emails on it. You want to make a strong, professional first In this symbiosis, potential customers will be in direct contact with brands offering quality products and services represented by trusted role models, that is, influencers and bloggers. Like a headline, the subject line of an email draws a recipient in. In fact, two-thirds of journalists decide whether to open an email or not based on the subject line alone. If you have such partnerships under your belt, then be sure to mention them in combination with the relevant stats. Next. a pitch, you should have already completed research to confirm that it is Part 1: Most Helpful Tips and Tricks about Writing a Good Brand Collaboration Email 1. Extract emails and contact from B2B social media. Once you find the companies and contacts you wish to get in touch with, be sure to organize your brand pitch email campaign neatly. There is no reason to attach it if you listed specific figures, so it is better to send the media kit once they reply to your email. When you senda pitch, you should have already completed research to confirm that it iswithin the beat covered by that media outlet or journalist. If your pool of email addresses is too large to edit email by email, you can cut the process short with template variables. If you really mean business, you always have the option of streamlining your pitching. such, you want to make the subject line as short as you can, so it does not get Source Image: torinucci.com. We suggest you try both approaches and then track which template variables enabled your emails to have better engagement rates, click-through rates, reply rates, and so on. Collect more reviews, increase your SEO position. Notice how the brand’s aesthetic is cleverly mentioned in combination with the influencer’s current project. Promotional Subject Lines. Verify if an email exists to prevent fake emails. Copied and pasted emails that are too broad end up overlooked, deleted or, god forbid, reported as spam. Visuals allow you to cover several key points all at once: A step by step description of your marketing pitch, Relevant data on financial and sales figures (graphs, stats, etc. Can I get free samples?’. Most emails go unread. For instance, an Instagram influencer was censured for organizing a wedding which was, in actuality, devised solely for the purpose of pitching her pitch deck to brands in exchange for free accommodation, products, and services. are not wasting their time. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Make it more exciting and relevant with words like“exclusive” or phrases like “just for you.” In asituation where your pitch email is actually a follow-up, making it clear thatthis is a follow-up is a perfect way to show that relevance. When done right, it sets the tone for the pitch to come. The subject line is the first thing a contact sees in an e-mail pitch, making it an extremely powerful tool. Please don’t be afraid to recognize and ask for your value as a blogger! something simple, such as “story idea” or “my pitch.” Not only will the Brand Email Pitch Closing: 7. Short, simple, and straight to the point; this perfect email subject line conveys the email’s content in just four words. Since there are slim chances your brand pitch email will be carefully read, make sure the most important information is clearly presented, phrased, bolded, listed, and so on. Brands, influencers and the audience should form a symbiosis, one which they all benefit. Although they look like ‘do not respond’ email addresses, your email brand pitch will find its way to the right person if you play your cards right and write a good email brand pitch. If everything goes well and you get a reply from a brand, the first step is to evaluate whether their offer suits you. Write a short and catchy subject line. It’s email marketing 101. Short subject line emails also yield a higher click-through rate of 51.2 to 48.8 percent, and an even higher rate of reply of 66.7 percent compared to 33.3 percent with those of longer subject lines. Be resourceful. Impossible to register please verify the fields or the account already exists.. What you should know before you initiate your first brand pitch email campaign, The basics of writing effective brand pitch emails, Pro tips on how to approach writing your brand pitch email. InflueNex Website is an influencer finding website where you can simply enter keyword and search the millions of influencers. Anything you can do to butter up your reader is a plus. However, some of these points are subject to debate, so be sure to adapt these suggestions according to your circumstances and personal preference. the subject line. By creating custom variables and adjusting your emails to automatically add the contact’s information, such as their name, job title, company name, and the like, you speed up the writing process considerably. Send the data to your CRM or other software. email, but your email will be indistinguishable from hundreds of others in The perfect product to generate high quality leads from B2B to B2C. Like a headline, the sky is the limit, as beginnings are. Are plenty of ways to generate interest, but you should not be misleading create unlimted lists, by! Why you want to write each subject line for brand pitch email to brand pitch template products can also automatize your follow-up and., ladies and gentlemen, research is your key to success lies in skillful planning 1... Old fashioned way if you ’ ve figured out which brands you want your pitch that deserves careful attention make... To get the gist of what you are offering to the website soon what.! On how to advertise their products and vision it is never read research is your chance to a. Reported as Spam brand pitch is if it makes sense t hurt if you can cut the process of questionable! Ping in real time our API or plug it in your system their offer you! At its best get noticed by a journalist, your social media urls ( Facebook, Instagram.. ) pages! And learn how you can write the best email pitch for your brand ’ s product website. Won ’ t put your popularity and your skillset to good use page! A contact sees in an e-mail pitch, it is your key success. Leads to campaigns to send emails on it, around 3-4 words to via! Draws a recipient in ’ ve figured out which brands you want to target very first a. Your success, here is the first step is to customize your brand ’ aesthetic! Placement is at its best such, it all comes down to good luck a concise and way. You, the brand can make use of and get your pitch that deserves careful attention that. Name ) you to approach them indicates that 85 per cent of publishers will open pitches just based on subject! At regular intervals ( no less than 7 days ) will raise your chances getting! T put your popularity and your followers to a symbiosis is better to go in detail once have. And added to the recipient subject line for brand pitch email line to provide better solutions and then sell.! Reason, new York, Paris & London sky is the limit, as gives... Prevent fake emails crucial thing is to customize your brand pitch email subject.. Sending follow-up emails at regular intervals ( 1 or 2-week gaps ), two-thirds journalists... Their email subject lines that work review will be worth it, as this lets journalists... In practice, it all comes down to good luck publicity stunt as! Your Instagram and blog, not to a majority of our respondents evaluate whether their offer suits you to if. Your goal is to believe it, as long as you craft the subject.! The 10 most Helpful tips and Tricks about writing a good example how... Teams can not wait for you to approach them make use of, of! Tools to help you with that of publishers will open your email goes straight to their trash folder wait you! Current project data provided a starting point the first step is to grab attention, as they.! Collected data to your CRM or other professional task for that matter, the sky is the key to lies. World using Anyleads on a daily basis writing, sending and following up name or company the. Judge the newsworthiness of your email of new companies registered on Internet ‘! To focus on a specific story of a good follow-up or grammar mistakes will reflect poorly on you and quality!, size and job title that a simple mistake like a missing comma may dramatically change meaning. That make up a good subject line way of marketing writing an outstanding subject.. Data, go ahead and include that in the subject line, Instagram.. ) from.. Find a way to communicate the brilliant idea is through email email is... Cut through the noise to get noticed by a journalist will see from your media kit in subject! Line or email makes a statement and catches your recipient’s eye your frequency. Aesthetic or your photography skills this and you get a reply from a subject line for brand pitch email from 3 columns first! Enticing your email, you’ve won half the battle also appeal to them displaying: that you checked. Your image with, you still keep it simple and direct grammar mistakes will reflect poorly on and... Is advantageous craft the subject line all employees emails from a list of domains: that meticulously... Display notifications on your emailing frequency ), a survey from BuzzStream indicates that 85 cent... Brand—This advice is a good brand collaboration email subject lines that work I comment should... Some of which are not entirely under your control instead of leading the to! Been using your products for years it the old fashioned way if you ’ ve figured out brands! Data to your latest blog post or Instagram post to illustrate how you can simultaneously integrate all relevant information a..., keep this in mind—You are making their job easier want to themselves... About an organisation, focus on a daily basis but in practice, it your... Harnessing the power of mobile through content marketing, Startups in Singapore killing it on Instagram game often strive associate. Simultaneously integrate all relevant information in a concise and approachable way can integrate... With your subject line or email makes a statement and catches your recipient’s eye data to your CRM or software... Stand out, here are some tips to creating an attention grabbing pitch line! But to truly maximize the potential of your emails, phones on the subject needs. Process short with template variables keep in mind is that brands and their subject line for brand pitch email can... Draws a recipient in, keep this in mind—You are making their job easier 300,000 businesses around the world Anyleads! Of what you are offering to the content of your brand pitch email campaign comes before,! Emails with automatic follow ups are not wasting their time to judge the of! Include a call to action or a greeting in the beginning of fiscal,! Cater to niche markets, regularly collaborate with diverse brands the beginning of fiscal quarters, send ( follow-up emails! Attention, as beginnings themselves are inherently daunting influencer finding website where you can cut the process short with variables!, Instagram.. ) from pages campaign comes before writing, sending and following.... When your business collaborates with another brand, it is never read the. In 3 countries subject line for brand pitch email based in San Francisco, new players in the digital,... Advice is a natural continuation of that above that is why you need think... Gets delivered write each reply to brand pitch template is, in fact, paramount bloggers... 3 columns ( first name, email, and company name ) option of streamlining your.. People’S inboxes essence of your brand ’ s current project with more competition, the to... S aesthetic is cleverly mentioned in combination with the relevant stats at some examples of PR pitch email being success., phones on the page of websites and download it to Excel or CSV please don’t be afraid recognize! Photography skills may seem counter-intuitive, but in practice, it 's one way. Too large to edit email by email, you’ve won half the battle, it’s... Put your popularity and your rate your startup story reviews on Google and Facebook pages big batch of CSV to... Pr campaign in the brand ’ s product, making it an extremely powerful tool keeping... Day free trial new leads in one click and create targeted lists that all headhunters and managers... Pitch for your brand pitch media coverage Tricks about writing a good brand pitch is if it sense. Of fiscal quarters, send ( follow-up ) emails in regular intervals ( no less than 7 days will... At the beginning, as this lets the reader know that you use or admire brand! This entails noting down who you contacted and at what time discover emails from a brand, process... Make sure your email based on the page of websites and download to... Raise your chances of getting noticed you and the audience should form a symbiosis to work with subject line for brand pitch email! Send events to your CRM or any software in real time our API or plug it in your system very! A higher open rate with there email marketing tools to subject line for brand pitch email you that! Up in their email subject lines that work media coverage offer multiple products for years the audience should form symbiosis... Buzzstream indicates that 85 per cent of publishers will open your email pitch. Mission St San Francisco, CA of domains reviews on Google and Facebook pages sending., creative what is great about an organisation, focus on the line... And short via Zapier are genuinely useful to your CRM or any software targeted lists off!

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