Creating a recruitment video will help you promote your employer brand, showcase your company culture and attract more candidates. What do you love about working at [insert your company’s name]? That makes it a pretty powerful way to show potential employees a side of your company that words and pictures alone can’t convey. The tone can reflect your culture, you can show actual shots of the office environment, and chat with people that a viewer would share a piece of carpet with for eight-plus hours a day. Coaches look for specific things in video, and there are steps you can take to make your sure your video doesn’t get thrown in the trash. Keep your recruitment videos short. For example, this Zendesk recruitment video shows the many images that say, “This is Zendesk.” While there wasn’t necessarily interviews in this video, the narrator discussed and showed the things about their company and office culture that communicate what employees most likely love about working with the organization. 5 of the Best (Quirkiest) Recruitment Videos You’ll Ever See. Here are a few tips to help you produce an effective recruitment video. Feature your recruitment video on every communication channel and on every occasion, such as: Your employees’ social media profilesAsk your employees to share your recruitment video on their own, private social media profiles. Any recent smartphone will do. Here are some questions LinkedIn’s Rob Humphrey recommends starting off with: Responses to these are often great for the final cut, as they show potential employees if the company is a good fit for them. One Reservoir Corporate Drive Most companies don’t have an in-house camera crew or a production studio at their disposal to help them create their recruitment video. SkillScout analyzed 450+ job and company videos, enhance your employer brand on the company’s review sites, Texting – A New Era of Recruitment Has Come. As the first few seconds of the LinkedIn instructional has shown, video clips of people spouting vague corporate buzzwords like “employer of choice” or “corporate integrity” probably won’t help you acquire more talent. Here is a list of characteristics good recruiting videos have in common. But, let’s say you don’t have the budget to bring in a professional video crew. In this recruitment video by Vimeo, they talked to a number of employees working in different areas in the company and gave the audience a fresh, engaging way to learn more about what it’s like to be part of the organization. Make sure you have enough light in your recording space. While doing this, Fiverr also emphasizes some of their values and points out some of their perks. People watch crazy amounts of online video. Humphrey recommends choosing a wide range of subjects when shooting a recruitment video. An effective employment video doesn’t speak to everyone. They complement job postings by giving candidates a reason to work for the company beyond the compensation and benefits they could get. My final tip for creating a perfect recruitment video is to include a call to action. If you’re recruiting for a big company, you need to start creating recruitment videos in order to keep up with your competitors. 2. Doing so gives them a better opportunity at connecting with their target audience. Contrary to popular belief, you don’t need a big budget, fancy equipment and a full crew to create a perfect recruitment video. This site uses Akismet to reduce spam. Your company’s career siteMake sure to feature your recruitment video on your career site. Video dominates social media, and soon it will take over recruitment too. Make sure you use your recruitment video to communicate what’s important to job seekers. Yell. 🙂. In case you want to focus on a specific group of individuals, you may find inspiration from this Starbucks recruitment video. Recruitment videos should be no longer than 3 minutes. A good recruiting video can make a huge difference in your chances of getting a softball scholarship. ... 8 Reasons Being A Good Student Will Make … Try to film your videos in a place where you can actually hear people your interview. 😮. Weekly Recruiting and Sourcing Insights delivered on Monday. Do you want to enhance the way your company is perceived? This video is a great way to share how the company's benefits actually impact employees' lives, allowing this new parent the opportunity to spend time with his newborn, who is preciously featured in the film. For example, check out Moovly which offers templates for creating recruitment videos. In the same company culture video, you have to cover the details of a health care plan as well as what type of coffee is available. Download our List of 15 recruiting trends to implement in 2019! Recruitment videos are now seen as an engaging way to tell your organization’s brand message. Let them see your organization and workplace! Visit your career site? Once you’ve secured video equipment, it’s important to keep in mind some filming best practices: Get footage from multiple games throughout the season so you have plenty of clips to choose from. The most effective recruitment videos showcase the factors that make the company unique. 10. The best recruitment videos cover a wide range of topics. Your email address will not be published. Ask questions and record your employees' unrehearsed answers. He also adds that for the sound recording, you have to make sure that you have a quiet spot to capture people’s voices or use an extra phone or device to get a clearer audio. They want to know what it is like to work at your company and they want to see the faces of people they might be working with. But the reason for that is a general problem in marketing & advertising: However, they might also have some specific questions depending on candidate journey stage they are in. Video: Avoid the boring corporate business language and shabby buzzwords engaging and authentic videos... Show an authentic portrayal of an employee or the awkward shots of meetings you love about working at [ your. Are of similar caliber and complementing personalities to your existing staff to tell personal work stories is most... Speak to a long, complicated what makes a good recruitment video costly endeavor your company’s talent brand, but if they don’t lead more. 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