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What is it like to work there? After surveying the current landscape, we came up with five examples of techniques that generate recruiting videos that your prospects will love: 1. It just takes a bit of preparation and access to the right tools. To keep your targets fresh in mind, assign personas to describe each audience’s unique needs. Video is a must-have in a company’s recruiting toolkit. Here are some production tips to get you started in making a top-class professional-looking recruitment brand video on little-to-no budget: Lighting Make sure you don’t stand with your back to bright light. For some recruiters, video interviews are familiar and their companies have established videoconferencing capabilities. From this Friday on Nicola is going to be presenting "Quick Tech Tips with Nic" - an easy-to-follow guide that strips away some of the mystery surrounding video production. by Mark Wilkinson. Your company’s social media networks Promote your recruitment video on social media networks such as your LinkedIn, Facebook, Twitter and don’t forget about Instagram! 1. Whilst we live through the coronavirus pandemic, the whole job process can be a bit tricky especially if you are looking for a new job. Video Interview Guide: Tips for a Successful Interview November 23, 2020. When it goes well, a video interview should be the closest thing to an in-person interview. Scottsdale, AZ 85251, Privacy Policy | Copyright © 2019 And on that note, we’ll bow out gracefully now, in respect of your time. Plus, incorporating video into your career site or within your job postings can help boost your visibility in search engine results. 2. Here’s an example: If you’re looking to attract experienced, fast-shipping developers, you could use the persona “Developer Dan” as a reminder of who you’re trying to reach. Using video in recruitment can help you differentiate your employer brand, answer to your candidates’ questions in a compelling way and attract more candidates to … 2 – Practice taking video of moving objects! 5 Tips for Your Team to Make Catchy, Engaging Recruitment Videos Given the low unemployment rate, your team needs to go the extra mile to attract top talent. British institution Barclays does just that. First and foremost, decide what you’re trying to accomplish with the video. Step 5: Keep Quiet I always find it so funny when people interview the models during the Victoria’s Secret Fashion Show, because it makes the angels think people want to hear them talk. Instead, it’s strategically crafted to speak to a certain candidate audience. Create custom training videos to use after candidates become current employees. If your organization doesn’t have a camera or editing software, you could use a smartphone or try asking around the office. Literally. Here are a few tips to help you produce an effective recruitment video. Tips for a Successful Video Job Interview The key to a successful video interview is to practice beforehand, so that you avoid technical problems and feel confident with the process. Thank you for subscribing to the Recruiting.com newsletter! Play it at job fairs. Improve your new hire performance by providing resources that help them better understand your company’s processes and values. The trick is to create visual content that audiences will want to watch (and in particular, the audiences you care about the most). Monitoring the engagement with the posts will help you identify and connect with top candidates. Prepare the candidate. With this in mind, it is important to always be innovative when thinking of ways to showcase recruitment.. Making a recruitment video is a good way to show you are creative and is easier than most people think. Click here to read about Top tips for a video job interview. But.. you still have questions. Optimization, Marketing Agency – but also does an exceptional, detailed job of reinforcing the brand’s commitment to precision. Sarah Peddie Jan 19, 2021. These are the questions your best prospects are asking. Here are a few tips for capturing video of your athlete: 1 – You can use your own camera. From its product launch press conferences to packaging and the actual products themselves, Apple clearly places the highest of priorities on precision, and consistent high standards. How do they work together? 3 Tips for Creating Recruitment Marketing Videos Yourself 1) Identify the right employees to highlight Because we don’t have members of the HR team at every Sonoco location (we have regional support teams instead), we reached out to managers going through big hiring pushes at some of our different locations. Visit our website or give us a call at 832-335-9716. Creating an employment video doesn’t have to be complicated. It’s everything you’d expect from the company – innovative, informative, intriguing, insightful…need we continue? Odyssey Recruitment is a healthcare recruiter for a global network of employers. Instead of trying to be all things to all candidates in a single recruiting video, consider creating a series of clips, personalizing each to a different persona you’d like to attract. Understand The Goals Of Your Recruitment Video Start by understanding the audience you want to target, the perception you want to install and the actions you want them to take after watching your video.Maybe the existing perception of the video is that you company is perceived as old-fashioned and you want to appear hipper. If your career site doesn’t provide the answers, you could lose them before they even apply. If you have a booth set up at a job fair, play your recruitment video at your table to engage potential candidates. This helps prospective candidates to envision themselves working for the company, in a similar role. You may be surprised to find someone who has the tools and wants to help. If you’d rather leave the work to the pros, consider leveraging over a decade of experience in employment video. For so many others, this is new and their companies are quickly adapting to new technologies and adjusting traditional ways of doing work. So be prepared and do your best to ensure technical problems don’t happen. 10 Tips for Conducting a Video Interview Image via Shutterstock. Video allows employers like you to differentiate from the competition; show prospects what it’s like to work for their company; and effectively attract candidates who align with their culture. Check your sound and video is working before you begin. You scan through a few pages of content, read about a job, and perhaps check out a picture or two of your offices. Goldman Sachs has a robust career channel; what they do especially well is turn the camera onto individual employees. Now that your foundation is set, it’s time to start filming. If you enter the interview and nothing is working, you’ll get very stressed very quickly. Resources. Pricing. These interviews can take several forms. Avoid fact stuffing and try to focus on one subject, theme or goal to ensure your video is only around a … Companies that select new employees from the candidates who walk in their door or those who answer an ad online are missing the best candidates. 4. Top Tips For Video Interviews. Referral Partners. Promote your recruiting video throughout as many candidate journey touchpoints as you can. “This is another generic recruitment video.” Why it works: Similar to a video that Twitter released several years ago, Fiverr’s approach is funny, sarcastic, unique, and incredibly self-aware. To prevent viewer drop off, make sure your videos are succinct and to the point. Instead, focus on telling a compelling story. Nicola McCarthy, Manager of the Digital Media Division at Social Talent, talks you through the steps involved when it comes to using iMovie to create simple, yet effective, videos. The success of Twitter’s mock recruitment video demonstrates the importance of conveying company culture to prospective candidates. The 23 unique employees they feature in “Meet Our People” represent a cross-section of divisions, countries and job titles. Also, let those employees tell the story in their own words. Video interviews are nothing new. The crying girl is a quintessential part of the recruitment video, because nothing makes a girl want to be a part of something like seeing other girls cry. Include it in the email signature of recruiting … Partners, Integration & For example, on the CapitalOne career channel, this informative video – one of the most-watched – is targeted specifically to candidates who are prepping for case interviews, as part of the hiring process. Do you want to show your company culture? Here’s Bingbing, an associate in Operations in China, sharing her thoughts on how she started working for Goldman Sachs. And in that way you’re changing the world.”. Whether you’re a video-interviewing veteran or a virtual novice, consider the tips below. Avoid fact stuffing and try to focus on one subject, theme or goal to ensure your video is only around a minute or two long. Over the past few years, video marketing has become one of the most sought after means of communication. Recruitment Marketing Recruitment CRM Analytics Integrations. To prevent viewer drop off, make sure your videos are succinct and to the point. Treat a video interview like you would an in-person one. Subscribe to the Firefish Academy for top video recruitment tips and recruitment software how-tos that will change the way you recruit forever. Hear employees speak to the demands placed on them to be experts, top of their field [“We look to say, what’s the best it possibly could be?”]. Be conscious of your body language. ... Top tips for a video job interview. So here are my top tips. After surveying the current landscape, we came up with five examples of techniques that generate recruiting videos that your prospects will love: An investment bank that dates its origins back to 1690 is probably not the first company you’d expect to surprise and delight with its recruiting video. I just took advantage of a Black Friday deal on Amazon and got a great HD camera for $199. Top 10 Employee Recruitment Tips Improve Your Candidate Pool When Recruiting Employees . Product. The viewers of YouTube have spoken: the shorter the video, the better. When you’re ready to start the conversation, use the following 10 tips to ensure the video interview is professional and productive. Tools such as YouTube Analytics’ Views report and Audience retention report can also help you analyze the estimated minutes a viewer has watched your clip, and monitor viewer drop-off. Doing so will help evoke emotions in your prospects and encourage them to apply. Listen to employees talk about the magnitude of their work: “The best part of working at Apple is actually the feeling that what you’ve brought to the table has contributed to something greater than yourself. Imagine yourself as one of your prospective candidates. Note the carefully chosen visual elements, such as the close-up of conference room door signage, in the company’s identifiable font and colors, with the iconic Apple logo. This reputation for perfectionism carries over to the company’s recruiting video. What does the team look like? While this brevity may not always be realistic, depending on the message you have to convey, appreciate that candidates are giving up time that they could be devoting to other tasks. For example, the first interview stage where the business asks general questions can be conducted via video interview. Use the $200 – 400 to buy a great camera. You’ve just arrived at your organization’s career site and start clicking around. Video is becoming increasingly popular, especially through platforms such an Instagram, Vine and Twitter Video. They're usually working for someone else and they may not even be looking for a new position. Smile. 6240 E Thomas Road, Suite 100 Doing so will help evoke emotions in your prospects and encourage them to apply. There has never been a more challenging time to be a recruiter than right now. While this recruitment video by Google is a little longer than you may want to go considering that the attention span of a typical video watcher is up to one minute, it definitely does the job at making Google look like a fantastic place to work. Test your technology A few hours, or even the day before your video interview, do a trial run to check your camera, microphone and internet connection are all working. Google Recruiting Video. About us. Design, Search Engine What is almost impossible to consistently get across on a careers page is the personality of an organisation but, with video, this becomes a lot simpler and authentic. No need to pay someone to come out and video tape your athlete. This is largely down to the growing presence of social media channels like Snapchat, Facebook Live, Instagram Live etc. What other engaging recruitment videos are out there? This video pokes fun at the fact that so many recruitment videos are similar while highlighting the brand’s sense of humor and distinctive style. The average length of the top 50 videos on YouTube was recently noted to be just 2:54 minutes. Recruiting.com™, boost your visibility in search engine results, Recruiting.com and BountyJobs Announce Strategic Partnership, Employment Brand & The best news? Knowing the answers to these questions will help you keep the overall objective in mind. Video is a must-have in a company’s recruiting toolkit. Opportunities your company ’ s commitment to precision every communication channel and on communication! Prospects and encourage them to apply interview like you would an in-person interview message, and compelling selling points before. A new position even apply should be the best. ” the brand ’ s recruiting video throughout as many journey. 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