So many years passed, so many changes happened in society but what never changed is the popularity of Parle G Biscuit. Consumers perception is rooted so strongly in Parle-G’s low price that it undermines other product attributes like quality and taste. Make in India – Parle G is the First domestic brand to cross rs 5000 crore in retail sales. The Parle G brand faces competition from Britannia’s Tiger brand of biscuits. Similar products produced by many companies like marie, glucose biscuit, … Porter’s 5 Forces examines where power lies in a competitive situation. The weaknesses are the factors that can prevent you from achieving your goals for the business. Parle G is one of the largest selling biscuit brands in the world. Did you know: 'Little Master' Sunil Gavaskar had a big weakness for Parle G biscuits Sunil Gavaskar is known for his impregnable defence against the greatest bowlers of all time, but the former opening batsman, who turned 67 on Sunday, had a weakness — glucose biscuits from Amchi Mumbai In addition, the company holds leading market position in its key strategic markets. b. .a{fill:#6db41e;stroke:#637733;}.b,.d{fill:none;}.b{stroke:#fff;}.c{stroke:none;}, +2,314.84 (+5.00%) Widespread distribution network. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT ANALYSIS OF UBER – UBER SWOT analysis. According to Ambi Parameswaran, brand strategist and founder, Brand-Building.com, the fact that Parle is strongly associated with its flagship Parle G, the world's biggest biscuit brand is both a strength and a weakness. ... Analyze yourself and try to list down strengths that can be supplemented with examples, the same logic applies for weaknesses. Exports – Parle G is Exported to SAARC countries & to US, UK and Europe as well as to parts of Africa. Distribution Network. SWOT ANALYSIS OF PARLE STRENGTH WEAKNESS Parle Brand name Reducing margins in Parle-G 74% market share in the brand which is the driver of glucose biscuit major revenue for the Catering to mass company Diversified product range Low market share in premium Extensive distribution network category Cost of … Fake brands like Parle G, Parle Jee tried to extract market share. English. Weakness - Analyse stocks based on their strengths, weakness, opportunities, and threats. Parle G is a very price sensitive product. Many competitors in this segment 2. Tie ups with schools and hospitality segment to increase sale – There are many schools which need breakfast at low prices and Parle G is one component which can be a part of this because of the glucose component of the biscuit. Trusted brand – In 2014, Parle G was ranked the 42nd most trusted brand in India. Mature market – There comes a time when people become bored by a taste and they want to try new tasting things. Weaknesses in the SWOT analysis of Parle G. Missing premium range biscuits – Parle G is missing the essential part which can make it an all round brand – Premium range biscuits. Target audience “Mothers and Children” in Exhibit 8 seemed to work well Weaknesses a. It can go up to 2 to 3 minutes but there is no fixed rule. Our first TV commercial released in 1982. The parle Girl – The Parle Girl is one of the most famous brand mascots because it belongs to one of the most famous brands of the country. 1986-90 1986-90 An expanded range of toffees and candies. Here are the weaknesses in the Parle G SWOT Analysis: 1. the impact of technological change (and other context change, e.g. SWOT Analysis – Parle Agro Strengths Weakness Parle Brand. This further boosts the Make in India initiative for the domestic country. Although Parle G is the single widest selling biscuit brand, a premium range biscuit will help Parle attract a lot of inroads. c. Lesser penetration in … Dependence on retailers & Diversified Product Range. Parle G commands a good 65 per cent market share in the domestic biscuit market. It even has a small 2 rs packaging. Considering a population of 1 billion and rising, thats saying a lot. OPPORTUNITIES 9. Parle G is soon reaching the mature market stage where everyone knows the taste of a Parle G biscuit and might want to try something new. Nothing unique in the product now. It is simple in its taste and simple in its packaging. Regional players – There are many regional competitors for Parle G which affects the brand in regional markets. Huge dependence on Parle-G’s best-selling SKU which is 100-g pack. Dependence on Parle-G Low & Mid Pricing Strag. Reproduction of news articles, photos, videos or any other content in whole or in part in any form or medium without express writtern permission of moneycontrol.com is prohibited. Amazing Packaging – Parle G is appreciated for its packaging because it has small 5 rs variants as well as large variants which package 10 biscuit packets together. The aroma of India's favourite cookie/biscuit, Parle G, being baked in a large factory very close to the station made a journey through Vile Parle a drool-worthy experience, to say the least. Catering to Masses. stores. Small increase in price (by 50 paisa) in past had seen high decline in sales. Alternatively, there have been ATL ads or some BTL involvement. Porter’s 5 Forces vs. PESTLE Analysis: An Overview Porter’s 5 Forces and PESTLE are tools companies can use to improve their competitive positions in the market. Storage … Widen manufacturing base to more countries – Parle G can widen its manufacturing base by having a manufacturing plant in countries which are good markets in the future. When there were Floods in Mumbai or when there are floods in other areas, Parle G biscuits are the first ones to be distributed because of their small packaging and easy distribution advantage and because of their glucose content. Parle Gluco became Parle-G, where G stood for Glucose. The weaknesses of each product will be over-ridden by the other company associated in the venture. The marketing might be less because of cost constraints but a bit of marketing will help the brand. However, with rising costs of distribution and manufacturing, the high price of the final product might become a threat to the brand. , e.g FMCG competitors and ITC 's Sunfeast, he adds to with! 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